This has led to an increasing appreciation of the importance of good web copy. Guest Posting This has led to a surge of opportunistic “copywriters” who are promoting themselves as SEO copywriters and website copywriters. Do not get me wrong. There are many excellent SEO copywriters available. You should shop around. This article’s purpose is not to scare you, but to help you find a SEO copywriter that will deliver excellent service and results. Read more now on Superstar SEO Blog
Take a look at these ten tips. You have the right to expect these things from anyone who wears a name tag that says “website copywriter”, SEO copywriter”, Internet copywriter”, or web copywriter “…. (See also: 10 Things To Expect From Your Web Copywriter, and How to Get the Most Out of Your Website copywriter.
Understanding SEO
Your SEO copywriter should have a thorough understanding of Search Engine Optimization. They should know that ranking is the result of relevance (i.e. They must know that ranking is essentially the result of a website’s relevance (i.e. inbound links). You should consider hiring someone else if you feel your SEO copywriter does not understand these two basic concepts. You can find some ideas on what to ask your SEO copywriter to determine their level of knowledge by looking at SEO for CEOs. Writing SEO Copy. SEO Trade Secrets. Web Copy – What is Enough? and How to top Google by writing articles.
2) Proven experience
As they say, the proof is in the pudding. Your SEO copywriter must be able not only to talk the talk, but also walk the walk. You can ask to see examples of websites that they have ranked well. It may be difficult to find a copywriter with experience in both keyword research and link building. If you do find someone who is able to write well and has worked on both, then grab them! The copywriter will have a broad understanding of search engines.
Understanding how many keywords you should use
This will only dilute the relevance of your site and reduce its readability. It will reduce the readability of your site and dilute its relevance. Ask your SEO copywriter to tell you how many keywords they recommend targeting per page. They should suggest no more that 3, and preferably only 2. You can make use of 2 keywords phrases per page without affecting readability.
4) A clear agreement as to who will provide the keywords
A keyword analysis is needed to determine which words to target to achieve high rankings. It’s possible that your SEO copywriter can do this, but often it is more cost-effective to have someone closer to the company perform it. In either case, be sure to specify in your contract with your SEO copywriter who will perform this task. Do not assume that the SEO copywriter will do it. They may think you are going to, which could blow your budget.
5) Keywords and keyword phrases
Your SEO copywriter will likely offer advice on how specific to be with your keyword. The competition for keywords can be fierce in most industries. You’ll need to focus on very specific keywords to get a ranking, at least initially. If you work in IT, for example, you wouldn’t begin by targeting “IT”. There is a lot of competition (at the moment, Google.com had approx 3,240,000,000 search results) and IT giants dominate search engines. Try using a keyword phrase that is more specific, such as “IT infrastructure consulting New York” (at the moment of writing there were around 4,000,000 Google.com results). You’ll also generate more relevant leads if you target more specific keywords phrases.